Project Overview
Ride Every Stride offers premium equestrian products for riders and horse enthusiasts across North America. Known for their commitment to quality and performance, they cater to a niche yet passionate customer base. To accelerate online sales and improve advertising efficiency, Ride Every Stride partnered with our digital marketing agency to launch a data-driven PPC service campaign targeting high-intent equestrian shoppers.
The Challenge
Operating in a specialized eCommerce niche, Ride Every Stride needed a paid media strategy that could both drive conversions and deliver an exceptional return on ad spend (ROAS). The goal was to maximize online visibility for top-selling products while maintaining a lean and efficient ad budget. With a 90-day window from October 1 to December 31, 2023, the challenge was to build a performance-focused Google Ads campaign that delivered measurable ROI quickly.
Our Strategy
As a results-driven digital marketing agency, we executed a multi-channel PPC service strategy tailored to Ride Every Stride’s audience and product mix. Our campaign integrated Shopping Ads, Search campaigns, and Performance Max campaigns to cover the full Google Ads ecosystem:
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Shopping Ads
- Promoted best-selling equestrian products through optimized product listings, enabling us to capture high-converting traffic from active buyers.
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Search Campaigns
- Targeted transactional keywords such as “premium riding boots” and “equestrian gear sale” to reach users with strong purchase intent.
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Performance Max Campaigns
- Leveraged Google’s full inventory—YouTube, Display, Gmail, and more—to expand reach while dynamically showcasing top-performing products to a broader audience.
This blended campaign structure ensured full-funnel coverage—from discovery to conversion—while optimizing budget efficiency throughout the campaign duration.
Results
Over the 90-day campaign period, ourPPC service delivered outstanding results:
The campaign not only boosted immediate sales but also demonstrated the power of a focused Google Ads strategy for niche eCommerce brands. Our work with Ride Every Stride reinforced how a well-executed campaign by a skilled digital marketing agency can deliver high profitability in a specialized market.
