Project Overview
The Natural Food Store is a Canadian e-commerce brand offering a wide selection of natural and organic health products. With a strong focus on wellness and sustainability, the brand serves health-conscious consumers across the country. Looking to scale their online presence and drive direct sales, The Natural Food Store partnered with our digital marketing agency to implement a high-impact PPC service strategy tailored for Canada’s competitive health and wellness market.
The Challenge
The Natural Food Store wanted to accelerate eCommerce revenue while maintaining profitability through paid media. With a healthy budget of $59,300, the challenge was to structure a campaign that could balance performance and scalability, capturing bottom-of-funnel buyers while expanding brand visibility across the broader Google ecosystem.
Our Strategy
To deliver measurable sales growth, we implemented a dual-layered Google Ads strategy that combined precise Search campaigns with expansive Performance Max campaigns. This multi-channel approach allowed us to connect with both ready-to-buy users and mid-funnel audiences showing interest in natural and organic products. Our Google Ads services focused on the following:
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Search Ads:
- Targeting high-converting transactional keywords such as “natural health store Canada” and “buy organic supplements online” to attract users with strong purchase intent.
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Performance Max:
- Leveraging Google's full network — including Search, Shopping, Display, YouTube, and Gmail — we ran dynamic product ads enriched with high-quality visuals to engage wider audiences and drive discovery.
This performance-driven strategy delivered consistent results across the campaign lifecycle, with a key highlight during the week of September 18, 2023, when we achieved a peak ROAS of 617.65% on a $780.92 spend.
Results
The campaign generated 110,000 qualified clicks from a total ad spend of $59,300, resulting in a strong 303.39% return on ad spend (ROAS). The strategy not only delivered immediate revenue gains but also solidified The Natural Food Store’s online visibility in Canada’s competitive wellness sector, creating a scalable foundation for long-term digital growth. The strategy not only delivered significant short-term revenue but also strengthened The Natural Food Store’s presence in the Canadian eCommerce wellness space, laying the groundwork for scalable, long-term digital success with the support of a trusted digital marketing agency.
