SEO VS PPC: An Overview
“SEO vs PPC ” which is best for your business? This question does not really have any general answer because it is entirely based on the current circumstances, marketplace as well as objectives. The PPC vs SEO argument has been going on for decades. Deciding where your digital marketing money should go can be challenging for many business owners and this usually leaves them wondering which is a better strategy. In order to help you make an informed decision, we bring to you the list of pros and cons of both SEO and PPC
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SEO (Search Engine Optimization)
It is usually referred to as ‘natural’ or ‘organic’ lead generation. Basically, SEO combines optimizing your web pages to improve their position in search engine results. The responsibility of the ‘organic’ or ‘natural’ SEO is to make sure that the search engine spiders can comprehend what is on your web pages so that they will rank your website higher than your competitors.
Advantages Of SEO
1. Cost-Effective
The labor costs of creating and managing a PPC campaign are more often than not the same or sometimes even more than the labor costs of SEO. You can take assistance from a reputed SEO service company that can provide you with the best SEO services as per your requirements.
2. Long-Lasting
A well-optimized website can reach a high rank in the search results long after a PPC campaign has been turned off.
3. Positioning Is Stable
The positioning of the search engine is comparatively stable whereas PPC ad positions change constantly as per your competitors’ bidding strategies. A properly optimized site with good link authority and flawless content can hold its search engine position.
Also Read: 5 Reasons Why SEO Is Important for your business
Disadvantages Of SEO
1. Slow As Compared To PPC
If you have not hired a good SEO service company, then you will know how slow it is as compared to PPC. It can take months after you optimize your website to start seeing results. On the other hand, PPC will start getting leads instantly.
2. The Process Is Never-Ending
The process of SEO is ongoing. Your website will never be fully optimized. The more work you put into your website, the more it will get optimized. But the good news is that your rankings will be better with time and you will be reaping the rewards of having invested in SEO initially.
3. Time-Consuming
SEO can be extremely time-consuming if you do it yourself. We recommend that you hire a professional who will provide you with SEO services, thus saving you enough time to invest in your business.
PPC (Pay-Per-Click)
When you purchase ‘clicks’ from Google or any other search engine, it is called Pay-Per-Click advertising. It allows you to leverage search engine traffic quickly by bidding or paying for keywords that summarise your business.
Advantages Of PPC
1. No Waiting
Once you get started with your PPC advertising, you will shortly start to see more traffic, conversions, and clicks, whereas SEO may take months before you start to see your website moving up,rank-wise.
2. Controllable & Scalable
You can set your budget and have a rough estimate of how many leads you are going to get in return. This will help you in determining an accurate budget for your digital marketing.
3. Stable Position
If you are using PPC, it means that you do not have to stress about a search engine’s algorithm having any impact on your position.
Disadvantages Of PPC
1. Expensive
You have to pay in order to get a good position and usually, the more you pay, the better the results considering the competition for keywords.
2. PPC Is Like A Faucet
The moment you switch it off, it stops giving you leads. This is the reason why you should hire a professional who can provide you with PPC services. This way, you will never have to switch it off.
3. ‘Click Fraud’ Remains An Issue
‘Click Fraud’ is still a major issue because various companies use manual clicks or damaging software that simulates human clicks from other IP addresses across the world. Your competitors can rack up your click charges almost immediately. Google can identify some of this fraud but there are methods of evading this detection.
To Sum It Up!
By now, you must have understood that both SEO, as well as PPC, are excellent methods to market your products. If you are planning to start with SEO, you need to make sure that your content is flawless. You can find this only and only with the reputed digital marketing agencies in India. We at ITXITPro offer a well-thought-out digital marketing plan which will help you in securing high ranks in search engines.