Introduction
With the start of the new decade, we look toward an ever-growing reach our technology into our lives. On one hand, the numerous smart devices are becoming smarter by the day, while on the other, the rapid growth of Internet of Things (IoT) is all set to bring life to various devices around us. And with this fast-moving technology ready to make our lives more happening, the world of marketing is certainly speeding up as well.
Online marketing has now becoming an essential component for branding and promotion of businesses. It’s no secret that, in time, we will likely see more and more innovative, engaging and effective ways of digital marketing.
The users of search engines are growing at an exponential rate. People would rather Google any new website that they are planning to check out instead of putting in the exact domain address in the URL box. And with the massive spread of mobile users in the last decade, the total volume of searches has grown tenfold. This is what makes Search Engine Marketing such a powerful tool to include in your online marketing strategy.
However, as PPC advertising through search engines is becoming more and more popular everyday, you need a distinct yet effective approach to be able to run a successful search engine marketing campaign. We try to keep ourselves updated with all the latest trends in the world of digital marketing. In this article, we are sharing some of the most up-to-date and powerful strategies that you can apply to your next search engine marketing campaign to make it more result-oriented and effective.
1. Make Custom, Ad-Specific Landing Pages
But this is certainly against website SEO, isn’t it? Well, it would be so only if you’re indexing all the custom pages that you’re targeting for your PPC campaign. Keeping your PPC campaign separate from your SEO strategy will not only let you sort your individual goals, but also help you create a more powerful search engine marketing campaign to see promising results.
2. Carefully Filter Out Negative Keywords
The option to filter out negative keywords in PPC campaign is a very effective feature that marketers often take for granted. The result of ignoring the feature to leave our negative keywords leads to undesired clicks on your ads, and ultimately, on your PPC marketing campaign.
But how to effectively leave out the right negative keywords? This is very tricky and time-consuming part, and you should never cut corners on this. Your intuitions about finding a few negative keywords might help, but at the end of the day, you’ll have to do a thorough research on Google Keyword Planner if you don’t want to spend on futile clicks by the wrong target audience.
3. Create Multiple Copies of Your Display Ads
This might sound like overdoing it, but having multiple versions of your display ad is a proven strategy to improve your SEM campaign. Let’s understand why.
Start by running multiple copies of your display ad under two separate campaigns, while keeping all the remaining parameters exactly the same. Based on the performance of each ad, you’ll easily be able to analyze which ad copy is more appealing to your target audience. You can then easily stop the campaigns of ineffective copies to attract your customers. Feel free to adjust one or two parameters in different campaigns to see what works out the best for you.
4. Take Direct Help from Google
What better way to optimize your search ads than by taking direct help from the search engines themselves? Open your Google Analytics account. On the ‘Home’ section, you will find various insights to your SEM campaigns under the ‘Analytics Intelligence’ section. Make changes to your campaigns accordingly and you’ll easily see the results.
Remember, search engine giants collect data of all the campaigns that run on their platforms, and this makes their insights really powerful, effective and result-oriented.
5. Never Stop Optimizing Your Ads
As long as your ad campaigns are running, you just can’t sit back and relax if you really want to make the most out of them. Even if you’ve come up with a truly unique strategy which is skyrocketing your sales, remember that your competitors are constantly analyze your performance.
But don’t worry, there’s no need to waste hours everyday on this. Once your campaign is up and running successfully, just make slight adjustments every day and your numbers will certainly go higher.
While we do have several other tips to share, the remaining ones require a technical understanding of Search Engine Marketing. If you’re not sure about running your own PPC ads, hire the best PPC company in Jaipur, ITXITPro. Contact us and we’ll run an effective campaign for you which will be fully result-oriented.