Introduction
As the second decade of the 21st Century nears its end, we can officially say that we’re living in the future now. The world is changing fast, and the internet is speeding ahead of everything like none other.
In this day and age, SEO experts are already struggling hard to comprehend Google’s ever-changing algorithm, and the situation is only going to become extremely competent next year.
As a reputed digital marketing agency in India, we have a team of experts who keep up with all the latest trends in the domain of Search Engine Optimization. Our recent series of researches in the field have generated immensely promising results, and we are happy to share it here!
So, how do you rank your website on the first Search Engine Results Page (more conveniently referred by its acronym, SERP) on Google? We’ve been working on finding the exact solution for this problem for our clients, and five of them seemed consistently seemed to hit the bullseye.
Without any further ado, let’s discuss them all, one by one!
1. Step-Up Your Content Game
Google bots love to crawl quality content, and with the latest BERT update, they’ve become incredibly smart and shrewd in telling what piece of information is worth sharing and what’s not. With this, the whole idea of paraphrasing blogs and articles written by someone else is going to become utterly obsolete in 2020.
The right way to rank your website higher is to produce well-researched, thought-out content that truly aims to deliver something fruitful to the reader. That’s the only way to rank higher on Google through content.
2. Ensure a Full-Proof Mobile Optimization
Mobile SEO is no longer limited to responsiveness in today’s competitive world of digital marketing. Your additional focus should be dedicated to making all the webpages on your site fully optimized for Smartphone Google bots. As some of you may already know, the recent ‘mobile-first’ indexing ranks website based on their performance on smartphones.
This is exactly why it’s extremely important to upscale your skills for better performance of smartphones.
3. Leverage Voice Command To Your Advantage
With the ever-growing popularity of Artificial Intelligence and Machine Learning in today’s world, it’s no secret that the voice command on Google is going to become the next big tech-trend in 2020.
The feature is almost fully ready to become a part of everyone’s lives, and the latest Google Duplex is going to blow everyone away! As an SEO, you can make the best use of voice command feature to rank yourself higher by following various Voice Search Optimization techniques.
4. Emphasize on Page-Speed Optimization
Google has repeatedly underscored the importance of page speed in SEO. However, it has since become one of the key factors for ranking websites higher on SERP pages. If you’re still ignoring all the existing site speed issues, it’s almost a do or die situation now as far as SEO goes.
If you’re not sure where to start, begin by resolving various site speed elements such as First Contentful Paint (FCP) and First Input Delay (FID), Speed Index, First CPU Idle, Time to Interactive, Estimated Input Latency, etc. If you’re not sure how to work on these, hire a professional developer to do it for you.
5. Build Your Authority & Trustworthiness
As algorithms of all the major search engines continue to value websites based on their authority and expertise of their owners, it’s become incredibly crucial to make yourself look more authentic and learned in your niche.
Some of you may think that it’s not under your control to build your authority, especially those who don’t have any academic qualifications in their field. But here’s the thing: you don’t have to hold a degree to be an expert in, well, almost anything! Just focus on creating genuine and well-researched content that could prove valuable to your users and steer clear of fake news at all costs, and your online reputation will start to build gradually.
Want to rank your website higher in 2020? Hire our SEO experts at ITXITPro and we will make it happen! Happy New Year everyone!