Introduction
This era of the digital revolution is bringing about some really unexpected and unanticipated ideas and strategies. Since their implementation, they have totally transformed virtually every industry that one can name. One of such worthwhile digital marketing trends which is turning out to be a game changer today is Influential Marketing. So, before we get into the details, we must answer: what is influencer marketing? Simply put, it the an innovative style of marketing where bloggers, YouTubers, Instagrammers, etc., all such internet mini-celebrities are used for promoting your organizations. It could be in the form of a direct sponsorship for their content, a link text or even a shout-out by these influencers in order to get it promoted to their followers.
No offense to traditional marketing, but micro-influencers are probably the best tool for publicizing your business out there today. And with the way things are going, these influencers might replace all the big celebrities as brand ambassadors soon. Seems really out of proportion, doesn’t it? Well, let us break it down for you. We’re going to discuss the top five reasons why micro-influencers are the true future of marketing. So, without further ado, let us begin!
1. Staunch Fanbase
Of course, we’re not saying that micro-influencers have an even larger fan-base than movie celebs. The point here is that people who follow micro-influencers find them more relatable than the fans of some high-profile celebrity who has a very different lifestyle than their fan-base. This very fact makes micro-influencers more appealing and genuine, which just so happen to be two major driving factors of marketing. Fans can be easily talked into purchasing any product or service that you want when they listen to their favorite internet celebrity every day, which brings us to the next point.
2. Daily Communication
Being an essential part of what they do for a living, staying in touch with their fan-base every day is another reason why micro-influencers have an edge over celebrities in terms of connecting with their fanbase. In fact, many fans have gotten used to reading or listening to their favorite internet celebrity every day, so much so that they get really anxious if the influencers miss it for even a single day without any updates. This, again, makes them more appealing to the general audience and makes for a perfect content marketing strategy.
3. Light on Pocket
It’s no secret that movie celebrities tend to charge humongous amounts of sums for even a single ad campaign. Added to that is the cost of thousands of banners and advertisements that are disseminated across tv channels and hoardings. Conversely, promotions through YouTube and Instagram micro-celebrities would cost you way less since all they have to do is publish one post on their profiles or mention about your for a few seconds on their videos. Not only is that cost-effective, but it’s also the most efficient way of reaching to your target audience.
4. Niche-Specific
Another reason why promotions through Micro-influencers are more fruitful is that you get to specifically target your potential customers with them. So, for instance, if you’re looking to advertise your brand that sells beauty products, you could easily find ideal beauty and lifestyle bloggers, YouTubers, Instagrammers, and so on. It’s not just the influencers’ taste that matters, their entire pool of followers has a thing for beauty and lifestyle, which makes them a valid target audience.
5. Talk in Numbers
What makes banners and advertisements so off-putting in today’s age of numbers is their inability to offer their exact performance data. You might get some idea as to what’s working for you in your advertising campaigns through the overall boost in sales, but you’ll never know how much of this can be attributed to marketing. Influencers, on the other hand, give you the exact data of literally everything that you need in order to draw a clear picture of the success of your marketing campaign. The results would be plain black and white, and you’ll know for sure what’s working and what’s not.
You can see how there are tons of other inter-related advantages of influencer marketing that make it one of the best online marketing strategies today. What other modern marketing techniques do you think are as effective? Let us know in the comments down below!