IoT And Digital Marketing: The Future of Advertising

Published By Digital Marketing Team 29 March, 2021



The past few years have seen an inundation of new technologies that we can officially say we’re living in the future. Nobody could have ever imagined the possibilities of today even a decade ago. Sure we couldn’t manage to have our flying cars by now, as the science fiction writers of the past had imagined. But that doesn’t mean we didn’t evolve in different sectors. Information Technology wasn’t even a word just over half a century ago, and today, everybody is familiar with all the kinds of technologies that have entirely revamped our lifestyle and will keep doing so in the years to come.

The Internet of Things, most commonly known by its catchy acronym IoT, is one such cutting-edge technologies that have revolutionized the concept of machine learning. If you haven’t been keeping up with the technology world in the past few years, you may not be fully aware of the functionality and the power of IoT. Let us break it down to you in the simplest way possible.

So, what is IoT? Simply put, it’s a technology that drives the robots of today. Everyone owns these robots in one way or another, whether or not they think otherwise. How? If the name itself makes any sense, then you’ve already understood that IoT is the internet used by devices and everyday products to make them come ‘alive’. A speaker that works on your voice command, a home lighting system that automatically switches on and off based on your position; all of these are the examples of IoT.

Coming to our main topic of discussion: What does the future hold for IoT with regards to Digital Marketing? Online marketing has already become a game-changer in promoting businesses. It’s fast, data-driven, efficient and cheap. Recall the old days when advertising was a privilege that only the wealthy businesses could afford. With digital marketing, even the small and medium scale business owners can avail an effective way of marketing their companies online.

How do these two technologies relate, and what can be expected once they work together? Let’s discuss this through 5 ways this merger could change the advertising world forever.

1. Contextual Marketing

IoT is a machine learning process that adapts and interprets the data fed to it. The world of SEO could make great use of this by strengthening contextual marketing. If you’re not sure what that means, contextual marketing is a feature of digital marketing that offers an opportunity to deliver personalized platforms for promotion based on data. This data involves user behavior, preferences, and previous search queries, and can be used to promote a particular product or service to the specific users.

With IoT, this data is bound to become more and simpler to interpret and to be utilized by digital marketing experts. While every SEO expert still has some basic data to work on, the kind of interpretations that IoT will offer is simply unimaginable.

2. Promotional Apps and Devices

It was obvious since the emergence of IoT that a whole lot of new products and services will be available to the world in the coming years. However, what it means for the marketing world is that

the devices in the coming years would certainly incorporate a few elements of digital marketing in them. Whether this is good news or not, it’ll open up a whole new dimension for push marketing.

3. New Interactive Marketing Platforms

If you’re a regular on social media, you’re already familiar with interactive marketing. It’s a way of promoting a product by creating an engaging platform for potential customers to set up a way for conversions. The most common place where you’ve seen this is in the social media posts where you’re asked to complete a puzzle or stop a gif image at a certain point. This is just the basics. When IoT merges with digital marketing, you can expect even more engaging platforms that will make the whole concept of marketing much more fun than ever before.

4. IoT driven SEO

Machine learning is already an important tool for search engines to operate effectively and with near precision in delivering the most related results to their users. However, as IoT will evolve, it’ll ensure an even smoother experience for search engine users. It’ll eliminate all the gray and black hat hacks that the current SEO experts are implementing to rank their pages higher on search engines. This might look like bad news for the SEO guys, but let’s not forget, there’s still quality SEO that will have its relevance every time.

5. Enhanced Re-marketing

Have you ever been in a situation where you searched for a particular product on some online shopping platform and the same thing starts appearing in every other online platform that you use? This style of promoting products by targeting fresh potential customers is known as re-marketing. While the concept has proven to be very effective as it is, the inclusion of IoT is only going to make re-marketing more target-specific than ever before.


Marketing has been going through a rapid change since the introduction of digitization, and we are not far from a time when it will become completely personalized for customers around the world.

If you’re looking for an effective digital marketing agency for your business that consistently revamp its methodology based on the latest updates, contact us at ITXITPro. We provide a wide range of service for online advertising, including Search Engine Optimization, Pay-Per-Click Marketing, Social Media Marketing, Branding and much more! Kindly fill-up the form down below and we will get in touch with you.

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