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Online brands often change their SEO strategy depending on Google’s algorithms, however, this does not imply that you need to update your whole strategy every time a new flux rolls out. Every week, the world is introduced to a new secret hack or growth strategy that offers tremendous SEO results and rankings. Your SEO strategy can be an easy, tool-free experience when the entire procedure is broken down into several easy steps that can encompass their process. In order to be the top-ranking website on Google, you must first understand how Google Search operates. Like other Google products, Google Search targets an optimal experience for its users. The optimal search experience is when users search for something and find the exact answers that fulfill the intent behind their search, thereby increasing their trust in Google and influencing them to come back for any further queries rather than going to TikTok or Bing. In this article, we, at ITXITPro, a leading company for search engine marketing, will introduce you to several strategies you can implement to simplify your SEO program and stand the test of time.
Simplify Your SEO Tactics With Our Tips
1. Quality Over Quantity
Analyze your content- the words you write, the images you use, and the tweets and posts you share. Do you think they hold value to your target audience? Is your content answering the questions of your audience or solving their problems? If it is not doing either of these things, then it may not hold value to your search engine marketing strategy, or to your audience. The content on your website plays a crucial role when it comes to drawing the attention of the visitors. Nevertheless, make sure you do not create content only for the sake of creating it. Make sure to keep quality above quantity. This also means that you must create content that speaks to your audience. Create fascinating content that also solves a problem. After all, that is exactly what your visitors are looking for.
2. Sharing Strategy On Social Media
We all know that social media is a vital player in our everyday lives. If you are an entrepreneur with quality content, then being active on the right social media platforms will help you increase your visibility significantly as it is your social media profiles that will rank in the search engines.
For instance, ITXITPro helped one of the leading event planning Indian brands increase their social media traffic by 15X which improved their brand visibility on SERPs (Search Engine Result Page). Additionally, including information in the right sidebar of the website that showcases social media profile links can help increase cross platform engagement.
Now you must be wondering how to stay active on social media. Well, the sure-shot way is to share your content on a regular basis. Tweet or post your latest thoughts on Twitter and Facebook. This will showcase your content on the timelines of your followers. This will also help users discover your company.
You can also retweet or share interesting or relevant content posted by other brands with your followers.
3. A Mobile-Friendly Design Is Essential
With the number of users of mobile devices highly on the rise, more users will be browsing while on the go. This implies that your website must be designed keeping smartphones and tablets in mind. Google pumps up websites that are designed to be mobile-friendly, which, as a result, charges a fine to websites that are non-mobile-friendly. Google also provides a free tool to test how mobile-friendly your website actually is.
4. Social Sharing Buttons Go A Long Way
If your audience loves your products or content, then they must be willing to share them with family and friends. You can make it easy for them to share by adding social sharing buttons to your website. All users have to do is click a button, and your content will be shared instantly via Twitter, Facebook, or any other social media platform. When you add this function, it will also help you increase your brand visibility without even having to lift a finger.
5. Optimize Your Images
Images are excellent to use for various reasons. When it comes to visitors, images are visually attractive and can encourage them to take a step toward purchasing your product. In addition, images can help make your content easier to go through by dividing large blocks of text into smaller blocks. Nevertheless, optimized images also help with your efforts for search engine optimization. You must consider the following factors:
- Search engines- You can insert relevant keywords within image tiles, descriptive texts, and alt text. Make sure you use the right keywords.
- People- The images must be relevant to the articles they are included with. A confusing or ambiguous image can turn off visitors.
- Filename- Select a file name that defines the image accurately. For instance, if you are using an image of a printer to talk about your printer repair service, then the file name should not be named anything else but a printer.
- Local Speed- Google holds website speed as a factor when it comes to determining page rank. This is why it is essential to consider the physical size and file type of your images.
Let’s Wrap Up!
ITXITPro has been a leading company when it comes to search engine optimization services for 8 years now. However, we welcome you to the whole new concept of ITXITPro that offers various services as well as an unforgettable experience for your website. So, if you are looking for a global digital marketing agency that offers search engine marketing services, then ITXITPro is definitely your sure-shot destination.