Introduction
Do you want to improve your website ranking on search engines in 2022? Well, you have to gear up your SEO strategy if you want to be at the top position.
In 2022 Â SEO strategy matters a lot, if you want to market your brand to a new segment, you must take a look at your existing strategy. Here we will discuss some of the new SEO trends and you must look forward to applying them.
Google’s EAT Principles
EAT stands for expertise, authoritativeness, and trustworthiness. Google used to give EAT scores to every website based on these three factors. Let us discuss all three of them broadly with the example
1. Expertise
It checks the expertise of the person who is writing content on the website, how much he or she is skilled in content writing. Suppose you are a financial advisor and you are writing content on health. So, the information you have written about health is not correct. Based on this EAT norm, Google will be going to catch you.
2. Authoritativeness
How much the content writer is authoritative in his field, how he will influence the audiences. If the writer has written some factual information like 90% or any percentage value and applied a link to verify it, it gives information that the factual data is correct.
3. Trustworthiness
How trustworthy is this website? How do people are trusting this website?
This states that the person is an expert in this field and the data that has been given by him is correct so this website gains the trust of Google. Â
Based on all these factors, Google used to rank the website
1. Content quality still matters
Yes, content quality matters a lot. Google is still interested in high-quality content and link building and it is one of the priorities of Google for SEO trends in the past.
Many things have been changed from creating quality content to linking it. Google has included its algorithms like penguin and panda and transformed meaningful content. If you want to rank high on Google, you must follow Google’s quality content guidelines.
Here is some advice to follow while creating high-quality content.
- Correctness
Content correctness is one of the major things. You must provide information that resonates with your target audience. You must ensure that the content which has been published to your website must be correct, to the point, and relevant to your audiences.
- Easy-to-read
Google always considers content that is user-friendly and SEO-friendly content. Obviously, a web page that has content that is easy to read and understandable, creates more sessions than any other complicated content. Always use simple language, choose words carefully, the content should be grammatically correct. You can use tools such as Grammarly for grammar and punctuation etc. Â
- FAQs
Always focus on FAQs (frequently asked questions), always focus on some of the short questions that can come into the mind of the person. For example, if you have a website of clothing then always add a FAQ page in which you must add answers to your questions like privacy policy, return policy, track order, return request, order cancellation policy, and cashback or offers.
Moreover, if you have written some informational content then you must add some questions at the bottom of the content that can come into the searcher’s mind.
2. Upgradation of existing content is necessary
Upgrading content every six months, and optimizing it according to SEO, is very crucial. You must go through the existing content and check what can be improved.
Test the existing page effectiveness by improving metadata, slug, title, and description, etc.
Infographics, videos, and images add more interactive elements to the site. These snippets may appear in search results as rich snippets. Additionally, by incorporating interactive elements, you can increase your social shares and gain more backlinks.
If you regularly update your website, then from Google’s point of view you are a good person who follows the guidelines of Google and regularly updates your pages.
3. Improve your visibility by focusing on technical SEO and site speed
Technical SEO refers to the technical audit of a website, in order to increase rankings and traffic. Naturally, if your website takes time to load then it creates a bad impression for search engines. Google never lists websites that take time to load.
When a website is having any type of technical issue, it translates to a bad user experience. A bad user experience website makes users bounce off your website. Google also roll updates called Google Page Experience Update 2021, and It’s Time To Take it Seriously
4. User intent
The day Google invented user intent was very popular, and it is very crucial and will be forever.
This term describes the purpose of an online search (also known as user intent or audience intent). Searches are carried out for a particular reason. Every internet user is looking for something when they do a search. The question is, are they looking for an answer? Is there a specific website they want to visit? Do they want to buy something when they search online? This type of online search is often part of the user journey, but it takes place at different stages.
As Google improved its algorithm over time, it was able to distinguish the types of searches people were performing. Page rankings are based on the search term and the query used by the user, as well as the request itself intent behind the search query. You should therefore ensure that your post or page addresses what your audience is searching for.
5. Enhance your link building plan
As an entrepreneur, you must focus on quality links and ensure that you must get quality links from authoritative websites. Link building is one of the ways of driving more traffic to your website.
Verify that the content you publish can be referenced by others. It is more likely that other sites will link to or reference your website if they use your content. If you are in your industry, you can also ask some of the authority sites to link to one or two of your blog posts or web pages. In addition to offering guest blogs for backlinks, most site owners are also willing to accept guest blogs.
6. You need to optimize your website for voice searches
In 2022 and the next couple of years, voice search will continue to be a strong SEO trend. Currently, voice searches are gaining in popularity. It is evaluated that 59% of customers have already used voice search when looking for information.
Voice searches have totally changed the lives of people. One of the best things you can do for your website is to optimize voice search.
The best you can do for your website now is to make it optimized for voice search. Voice is now going to be the primary form of search with the advent of smart speakers in homes and voice activation in vehicles, medical devices, and even TVs.
Final statements
Hope you have completely understood the article above, and you will make a strategy that will definitely rank your website for every keyword.
Connect with ITXITPRO today if you want to keep up with the newest SEO trends and strategies to implement in your digital marketing campaign in 2022. We can show you how it can benefit your company!