Introduction
History will record 2020 as a turning point for eCommerce. The pandemic during the year accelerated customers’ need for more convenience than ever. As a result, businesses faced more pressure than ever to adopt out-of-the-box eCommerce solutions to develop and maintain robust eCommerce platforms.
Experts predict that worldwide, retail eCommerce sales will grow from US$ 5 trillion to US$ 8 trillion by 2026. To capitalize on these upcoming trends, businesses will need to adopt out-of-the-box eCommerce solutions and build eCommerce strategies that revolve around consumer expectations and preferences’.
Is your business ready for the impending massive digital transformation?
If not, then its time it introspects, and consider what eCommerce strategies will make it successful in 2023.
In this blog post, ITXITPro outlines what strategies needs to be adopted to facilitate a successful digital transformation.
WHAT SHOULD BE THE STRATEGY IN 2023?
According to Gartner, businesses need to develop eCommerce strategies that prioritize digital channels and focuses on investing in new technologies that fuel their growth.
PERSONALIZED USER EXPERIENCE
Today’s eCommerce is all about personalization.
If you want your online store to delight customers’, each purchase experience must be personalized. This must be done in a way that will make it easy for them to find and select the goods and services they desire.
This is where digital transformation can deliver information related to the goods/services tailored to the customer’s needs.
Well-acquainted with the intricacies of digital transformation, ITXITPro can leverage digital platforms to personalize customers’ experience. Additionally, it can also localize the experience based on where the customers’ are
MEANINGFUL USER ENGAGEMENT
eCommerce mobile app development is a great way to scale your business.
Your customers’ will begin to see your app every time they use their mobile. As a result, your business will become a constant presence on their mobile screen. This will improve brand awareness and recall; and increase brand loyalty and sales.
However, it will be of little use if it is not able to engage customers meaningfully.
In-house notifications can help your brand engage users with rich content inclusive of images, videos, etc. This will ensure more targeted user sessions in a meaningful way.
ITXITPro with its strong prowess in mobile app development can design an intuitive user-interface and skillfully exploit features like in-app messaging, push notifications, etc. It can also provide mobile-friendly payment options; make mobile checkout a comfortable process; and ensure mobile-first experiences. All of these will help your brand to consistently engage customers’ in a meaningful way.
HASSLE-FREE ONLINE SHOPPING
During 2020, eCommerce sales doubled the figure generated in the previous year. It is forecast to grow by 50 percent over the next two years. By 2040, 95 percent of all purchases are predicted to be through eCommerce.
eCommerce web application will be the platform that customers’ will use to shop online without having to physically visit the store. Likewise it can be the platform to help people track and keep pace with the latest trends. This will help businesses to build up their customer-base and also generate revenue.
eCommerce web application development will play a critical role in this.
ITXITPro with its prowess in eCommerce web application development can deftly integrate payment methods like debit/credit cards, etc, in a way that will help your business handle voluminous transactions.
CUSTOMER-FRIENDLY SERVICE
In 2023, customer service is forecast to become a cornerstone of eCommerce strategy.
Those businesses that fail to make the digital transformation will fall by the wayside. They will need to heed the warning sign clearly – around 87 percent of consumers spend less time on or totally leave brands eCommerce platforms that are not able to deliver great customer service.
Whether it is about a product or shipment tracking or refund request, ITXITPro knows what needs to be done and how to make it easy for your customers’ find help on their preferred channel, social media or live chat or phone.
CUSTOMIZED CONTENT STRATEGY
No eCommerce strategy going forward to 2023 or beyond can afford to ignore customized content strategy.
Creative Content Strategy with focus on effective story presentation can attract customers in droves to your online store.
ITXITPro can present your content with a story that will have people as its core consistent with your company’s goals. This will attract your audience to your eCommerce store. Additionally, it will also help boost organic SEO and build credibility and trust with the audience, and eventually lure potential consumers’ to your online store.
Some good examples of quality content strategy include ‘How To’ tips; or e-guides; or checklists relating to products/services. They all target at the audience’s desire to know more about a company’s business.
Digital transformation with a focus on customer experience can generate a 20 to 30 percent increase in customer satisfaction. Additionally, it can also generate economic gains of 20 to 50 percent.
When your business goes through digital transformation, every area of it will get impacted. From the way its customer data is stored to the way engagement channels change with the customer at the focal point. ITXITPro is well-placed to help your business develop a digital transformation strategy. This will help to positively influence your customer experience; and also bring in its wake data-driven insights; streamlined and seamless processes; and unified customer data with better data management.
CONCLUSION
With better technologies, eCommerce’s popularity is only going to get better year-on-year. By the end of 2022, global eCommerce sales are expected to leapfrog to US$ 5.4 trillion which will be more than 25 percent and a trillion dollars in just two years since the pandemic year 2020.
To stay counted and relevant in the marketplace, your business will require a consumer-friendly eCommerce strategy. This is where it will also require the expert skill-sets of leading eCommerce solutions provider in India, ITXITPro.
ITXITPro in many ways is a pioneer in innovative eCommerce solutions that has been effective in transforming even mediocre campaigns into memorable campaigns. Aside from eCommerce solutions, ITXITPro also provides creative solutions in Digital Marketing, Mobile App Development, Web Application Development, etc, with focus on complete Digital Transformation.