Project Overview
Career Launcher Pune – Aundh, a leading test prep institute for CAT, CLAT, IPMAT, and GMAT coaching, partnered with us to enhance its local online presence and drive more high-intent student inquiries. While the institute had a solid reputation and excellent offline results, it wasn’t effectively reaching new students through local digital channels like Google Maps and local search.
Project Objective
Career Launcher Aundh aimed to enhance its visibility on Google Search and Google Maps to attract more walk-ins, inquiries, and student enrollments through its Google Business Profile (GBP). The specific goals were:
- Increase visibility for high-intent local keywords like CAT coaching near me, CLAT coaching in Pune, IPMAT coaching Aundh, and GMAT classes in Pune
- Through a comprehensive local SEO strategy, we helped Career Launcher Aundh achieve a +198% increase in Google Business Profile views, +122% boost in phone calls and direction requests, and +97% more website visits – all within just 3 months.
- Improve Google Business Profile engagement and trust through reviews and posts
Project Challenge
Despite being a top-rated coaching institute, the Google Business Profile was underutilized. Key challenges included:
- Poor visibility for exam-specific keywords
- Incomplete business information and inconsistent citations
- Lack of photos, videos, reviews, and regular content on GBP
- Not appearing in the Google Local Pack for most target searches
To win in a highly competitive local education market, Career Launcher Aundh needed to fix these gaps and establish dominance on “near me” and local intent searches.
The Solution
Our local SEO team implemented a 3-pronged strategy:
1. Google Business Profile Optimization
We performed a comprehensive audit and fixed the following:
- Added relevant primary and secondary business categories (e.g., Coaching Center, Educational Institution)
- Updated business hours, phone numbers, and the correct website URL
- Wrote a keyword-optimized business description targeting CAT, CLAT, IPMAT, and GMAT coaching
- Uploaded high-quality images of classrooms, events, seminars, and student achievements
- Added short videos from CL events and faculty introductions
- Created weekly Google Posts promoting upcoming batches, student success stories, and mock test announcements
2. Local Citations & NAP Consistency
To strengthen local SEO signals and Google trust, we:
- Audited and cleaned up existing citations on platforms like Justdial, Sulekha, UrbanPro
- Built 40+ new citations on reputable education directories and location-based platforms
- Ensured NAP (Name, Address, Phone) consistency across all platforms
- Included keyword-rich business summaries in all listings for SEO boost
3. Review Generation & Engagement
We launched a structured review strategy:
- Collected reviews from current students and alumni using QR codes and follow-up messages
- Responded to all reviews with personalized and keyword-friendly replies
- Highlighted 5-star reviews in GBP posts and social shares
- Achieved 35+ new reviews in 3 months with a 4.9-star average rating
The Result (January 2024 – March 2024)
In just 3 months, Career Launcher Aundh achieved measurable results through local SEO:
- +198% increase in Google Business Profile views
- +122% increase in calls and direction requests from Maps
- +97% increase in website visits via GBP
- Achieved Top 3 rankings in the Google Local Pack for multiple high-intent keywords
Increase in Google Business Profile Views
+122%Increase in Calls & Direction Requests
+97%Increase in Website Visits from GBP
Keyword Highlights
| Keyword | Monthly Search Volume | Position Change |
|---|---|---|
| CAT coaching in Aundh | 700+ | #11 → Top 3 (Local Pack) |
| CLAT coaching in Pune | 500+ | #10 → Top 3 (Local Pack) |
| IPMAT coaching near me | 250+ | Not ranked → #4 |
| GMAT coaching in Pune | 600+ | #9 → Top 3 |
Conclusion
With a focused local SEO strategy, Career Launcher Pune-Aundh significantly improved its digital presence within just 90 days. By optimizing its Google Business Profile, building consistent citations, and driving reviews and engagement, the institute now attracts a higher volume of qualified inquiries and walk-ins from students actively searching for coaching programs in Aundh and Pune.
