Jigsaw Jungle

Project Overview

Since its inception in 1994, Jigsaw Jungle has been a go-to destination for puzzle enthusiasts across North America. With an impressive inventory of over 75 brands and 100,000 puzzles, they have established themselves as leaders in the puzzle industry. Our project not only focused on SEO but also encompassed website development and handling paid marketing campaigns.

Project Challenge

Increasing Online Visibility

Despite their vast collection, Jigsaw Jungle needed to boost their online visibility and attract more organic traffic.

Solution: We crafted a thorough SEO strategy focusing on keyword optimization, engaging content, and building quality backlinks. By targeting relevant keywords and creating appealing content, we significantly improved Jigsaw Jungle’s search engine rankings.

Improving Conversion Rates

While increasing traffic was crucial, converting that traffic into sales was equally important.

Solution: We enhanced the website’s user experience and streamlined the checkout process. Through A/B testing and user behavior analysis, we identified and fixed potential drop-off points, resulting in higher conversion rates.

Website Development

Creating an Engaging and User-Friendly Website

Jigsaw Jungle needed a modern, responsive website that could handle their vast inventory and provide an excellent user experience.

Solution: We developed a website that was not only visually appealing but also highly functional. Key features included:

• Responsive Design: Ensured the website worked seamlessly on all devices.
• Robust E-commerce Platform: Integrated a user-friendly shopping cart and checkout process.
• Advanced Search Functionality: Implemented a powerful search tool to help customers easily find the puzzles they were looking for.
• Customer Reviews and Ratings: Added sections for customer feedback to build trust and engagement.

Paid Marketing

Driving Traffic and Sales through Paid Campaigns

In addition to organic traffic, Jigsaw Jungle wanted to leverage paid marketing to drive immediate traffic and sales.

Solution: We managed their paid marketing campaigns across various platforms, including Google Ads and social media. Key strategies included:

• Targeted Ads: Created highly targeted shopping ads and Pmax campaigns to reach specific demographics and interests.
• Retargeting Campaigns: Implemented retargeting strategies to re-engage visitors who had previously interacted with the site but did not make a purchase.
• Performance Tracking: Continuously monitored and optimized the campaigns to ensure maximum ROI.

Features Implemented

1. Keyword Optimization:
   • Conducted in-depth keyword research to find high-traffic, high-intent keywords related to puzzles.
   • Optimized website content, meta descriptions, and title tags to align with these keywords.
2. Content Creation:
   • Developed engaging blog posts, how-to guides, and detailed product descriptions to attract and retain visitors.
   • Ensured all content was SEO-friendly and valuable to puzzle enthusiasts.
3. Backlink Building:
   • Built relationships with industry-related websites and blogs to secure high-quality backlinks.
   • Used guest posts, partnerships, and influencer outreach to enhance the site’s authority and visibility.
4. User Experience (UX) Optimization:
   • Improved website navigation and layout for a smoother browsing experience.
   • Simplified the checkout process, making it quicker and easier for customers to complete their purchases.
5. A/B Testing:
   • Tested various website elements like call-to-action buttons, product pages, and landing pages to find the most effective designs and content.
   • Used insights from testing to make changes that boosted user engagement and conversions.
6. Paid Marketing Campaigns:
   • Launched targeted Google Ads and social media campaigns to drive traffic and sales.
   • Used retargeting strategies to re-engage past visitors.
   • Monitored and optimized campaigns for maximum return on investment.

Tools & Technologies

• Google Analytics: Tracked website traffic, user behavior, and conversion rates.
• Google Search Console: Monitored website performance and identified improvement areas.
• SEMrush: Conducted keyword research, competitive analysis, and tracked SEO progress.
• Ahrefs: Built and monitored backlinks to enhance website authority.
• Hotjar: Analyzed user behavior with heatmaps and session recordings to find UX improvement opportunities.
• Google Ads: Managed pay-per-click campaigns to drive targeted traffic.
• Facebook Ads: Created and managed social media advertising campaigns.
• Shopify: Used as the e-commerce platform for robust and scalable online store development.

Results

Our integrated approach led to remarkable growth for Jigsaw Jungle over the past year. The website saw a 180% increase in traffic compared to the previous year, attracting more puzzle enthusiasts to explore their extensive collection. This surge in traffic translated into higher revenue and improved conversion rates. Additionally, the paid marketing campaigns drove immediate and targeted traffic, significantly boosting sales.

By focusing on the needs and behaviors of puzzle lovers, we helped Jigsaw Jungle connect more effectively with their audience. The result is a stronger online presence, increased sales, and deeper engagement with customers who share a passion for puzzles.