Social media optimisation(SMO), optimisation is the most crucial strategy when it comes to online existence and it is one of the most important parts of digital marketing. SEO(search engine optimization) and SMO both have a similar goal, they only have to generate website traffic and know more about the products and services.
A businessman must have a social media presence nowadays since 75% of people are on social media so your products must be seen on social media to attract customers.
What is SMO
The purpose of Social Media Optimization is to make your business more visible on Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest by using social media networks.
Why SMO is important for your business
Social Media Advertising is important for many businesses like a business that needs regular updation of their product then they must use social media. Here we are going to discuss how social media helps businesses to grow.
- Increases brand awarenessSocial Media Marketing increases brand awareness, as much as SEO is important to optimise your website same as SMO is important to increases brand awareness there are a lot of products that needs brand awareness like if you have a shop of ethnic wear then you must update your profile on social media so that your customer know that you really exist and update your new arrivals should be there on social media for your regular customers.
- Builds authenticity and proof of existenceOnce the customers know your existence on social media it builds the authenticity of your products. For example if someone has searched for some product on website and the interface of the same is not good, then he searched for the same on social media if the site owner has attractive instagram page then it builts the authenticity of the product and the customer might give an order once in life, and if he likes the product then you have a chance to capture the market from social media itself.
- No need to build website if you have social media presence Nowadays there are numerous businesses who are giving stupendous results by using social media itself. They might not have a website but have social media pages and they regularly update their new arrivals on their page so the customer gets to know the product description, price and many things.
- Promote your brand through social media influencersThese days a lot of brands promote their products through social media influencers there are many products in India who doesn’t take help of advertising their product on television, as influencer are much affordable choices, there are many channels on youtube who provide reviews of the product and they get paid for the same, they provides comparison videos like which product is best and why?, which product a person should use. So these social media influencers initially built their image in front of people once the audience recognised them they started getting brand promotions.
In the final analysis
In the above article we have discussed how Social Media Advertising helps business to grow there are many products that doesn’t need regular social media updation like for a school owner there is hardly any need of regularly updating your social media because it doesn’t have to showcase their product everytime the only thing is require is for the notifications of admission open etc.
Whereas if you are the owner of clothing, footwear, and other accessories then you need to regularly update your social media to know your customers about your new arrivals. ITXITPRO can help you to promote your brand on every social media platform with correct strategy and planning. We are recognised as the best company for SMO. We used to create a normal product to brand and attract audiences with engaging social media posts.