Ecommerce business can be delicate.
It is vulnerable to political turbulences, market fluctuations, economic volatilities, and above all, the unpredictable behavior and habits of consumers’.
Now, if you’re one of those with an ecommerce store, it’s time for you to take a hard look at where it is and where it should be going ahead. Is its ecommerce marketing strategy and plan working as effectively as it was before or has it outlived its utility value?
As you fine-tune your ecommerce marketing strategy and plan in line with prevalent trends, you should look to avoid falling into the same ecommerce marketing pitfalls again.
ITXITPro outlines in this blog post, common critical marketing mistakes that should be avoided to walk the right path to success.
MISTAKES THAT SHOULD BE AVOIDED
Many marketing mistakes can look innocuous but eventually can turn out to be dangerous. They can make or break your ecommerce business.
NOT UNDERSTANDING WHO THE TARGET AUDIENCE IS
The online marketplace is a vast universe in itself. Your ecommerce business audience will be online and your ecommerce website can target all types of audiences.
But without knowing exactly who the target-audience, it will not be possible for your marketing campaign to attract the right audience to your ecommerce business.
This is a common mistake most ecommerce businesses are prone to make.
No ecommerce business can attract an audience that has no interest in it. Instead, it will end-up attracting fewer people to its products/services. This will result in poor sales.
Additionally, no ecommerce marketing strategy or plan can take off without knowing who the target-audience is. On the other hand, knowing who the target-audience is will allow your ecommerce business’s marketing campaign to target them more directly.
ITXITPro knows exactly how your ecommerce marketing strategy and plan should focus on its target-audience and be successful. It also knows what kind of tools available needs to be leveraged to lure the right target-audience to your ecommerce store.
NOT HAVING A PROPER SOCIAL MEDIA MARKETING STRATEGY
In October, 2022, there were 4.74 billion social media users around the world. This is equivalent to 59.3 percent of the total global population. Every single second, the average rate of new users was six.
Today, well over 9 in 10 internet users use social media every month.
These statistics indicate clearly no ecommerce business or for that matter, business of any kind can afford to ignore the power of social media marketing today. Many ecommerce marketing mistakes are said to have occurred due to negligible or poor social media management.
That’s a mistake that your ecommerce business needs to avoid.
Social media connects the customer directly to your ecommerce business brand. This will help your brand to engage them purposefully and promote your products/services better, convincing them to buy them. Finally, this will lead to more sales, business, and revenue growth.
However, they will not fructify unless your ecommerce business has a clear-cut results-driven social media marketing strategy and plan in place.
ITXITPro strong expertise in social media marketing is not just restricted to planning and executing a campaign. It goes beyond that to craft a customized plan of action that will guarantee the sustained growth and evolution of the campaign with measurable results. This way, ITXITPro ensures all your social media campaigns are professionally managed. This will help your ecommerce business to avoid not only losses but also avoid committing marketing mistakes.
NOT HAVING PROPER PPC MANAGEMENT STRATEGY
Pay-per-click (PPC) is one of the largest drivers of traffic and revenue for all categories of ecommerce businesses. Whether you’re planning to start an ecommerce business or looking to grow your ecommerce sales, pay-per-click can help drive traffic to your ecommerce website.
However, pay-per-click will be of minimal use if it’s not properly managed. Most ecommerce businesses tend to ignore this aspect during their marketing campaigns.
This is a big marketing mistake for proper pay-per-click management is essential. It will give your ecommerce business a good understanding of how your PPC ads are doing. Additionally, it will also get to know how and where your budget can help to maximize ROI and maintain a sound profit-margin.
ITXITPro can help manage your pay-per-click campaigns effectively. Aside from constantly monitoring PPC campaigns; ITXITPro can also craft an effective advertising plan; help streamline your budget; and optimize spending. All of these will help your ecommerce business to cost-effectively hit its ecommerce KPIs. Eventually, your ecommerce business will be able to realize productive and beneficial results.
NOT HAVING ADEQUATE SOCIAL PROOF
Social proof may seem irrelevant to most ecommerce businesses. They are ignored in their ecommerce marketing strategies.
But fact is it is a big marketing mistake.
In reality, social proof is one of the most powerful ecommerce marketing tactics that can get potential customers’ to buy from your ecommerce business.
Things like referrals, reviews, product testimonials, and such likes, help build trust with prospects and fuel conversion rates. They all guide prospective as well as regular customers’ to know what other customers’ had to say about your product/service. This will eventually convince them to make up their mind on your products/services.
Aside from reviews, referrals, etc, social proof can also be included in social media and content marketing strategies. ITXITPro knows how to generate user-generated content that aptly reveals how people actually use your products/services. This will boost your ecommerce marketing efforts and help influence more audience in a positive way.
NOT PROVIDING USER-EXPERIENCE
Today’s customers’ are a demanding lot. They are particular about not just value for their money but also about the experience that ecommerce platforms have to offer.
A good user-experience does not end with just the platform. It also factors in a high level of customer service when users are on your ecommerce site pages and also, after they make their purchase. If your site is found wanting on these aspects, it stands to lose potential customers’ to other sites.
Unfortunately, most ecommerce businesses ignore these aspects in their marketing campaigns. It is a marketing mistake that can prove to be expensive later.
ITXITPro recognizes what needs to be done to avoid making this mistake. It can inject a new lease of life into your ecommerce site by
- Making it device and browser friendly, with an attractive interface, clear layout, and easy navigation facility.
- Optimizing site content in a way that truly reflects your brand persona. This will cover product descriptions, easy checkout process, etc.
By ensuring a positive user-experience, ITXITPro can help your ecommerce store to rank higher-up on Google SERPs.
NOT ANALYZING YOUR DATA
No matter the amount of effort you put into your marketing channels, it will prove to be ineffective if your ecommerce business is unable to analyze them properly.
Unfortunately, most ecommerce businesses tend to make the marketing mistake of continuing with the same ecommerce marketing strategies that have not been properly analyzed. This problem occurs because they do not pay attention to their data.
ITXITPro can prevent this mistake from occurring through an effective process of collection, modeling, and analysis of data. This will help your ecommerce business to acquire precious insights. Like the channels customers’ use to communicate with your ecommerce business; and their location, purchasing history, interests, behavior, etc. These insights will help it to make informed decisions that will optimize your ecommerce business’ performance. They will eventually increase the success rate of your marketing strategies; discover new prospects and opportunities; and minimize the risk of improper targeting.
Over the years, a great majority of marketing mistakes have taken place because most ecommerce businesses did not have clear-cut marketing strategies. Sadly, most still do not recognize this aspect. ITXITPro can help such ecommerce businesses including yours’ from getting trapped in such a vicious cycle.
It is well-positioned to not just conceive a strong and powerful ecommerce marketing strategy that relies on a cohesive mix of SEO, social media, email marketing, etc, but also well-placed to craft a well-thought-out ecommerce marketing plan to increase business profits and revenue as well as customer retention rate; reduce the number of abandoned carts; and more.
You cannot build a good ecommerce business overnight.
It requires sustained proper planning and execution with a clear-cut marketing strategy and plan to supplement it.
Poor ecommerce marketing mistakes have ruined many ecommerce businesses campaigns even before they got off the ground.
Hence, avoiding marketing mistakes is essential for any ecommerce business, irrespective of size. If your ecommerce business happens to make them, then just fix them the way ITXITPro has suggested and move on. Soon, you will see a jump in your sales.
ITXITPro is ready to help take your ecommerce business to the next level. With its profound understanding of building and executing scalable and effective solutions in social media marketing pay-per-click, etc, it can devise an ecommerce marketing strategy and plan that will help your ecommerce business continually stay ahead of the curve.