Introduction
Ecommerce SEO tools are designed to help you better understand your store’s performance and figure out key opportunities and areas of growth that can help you grow your store. The e-commerce model has drawn more attention as the world moves past COVID. Not just eCommerce, but the digital marketing industry has also seen a boom in the past two years, as more businesses are thinking of going online.
Today, e-commerce accounts for nearly 25% of all global sales. Make sure to adhere to fundamental SEO best practises, such as keyword research, link building, and on-page and off-page SEO, if you want your store to succeed.
Thankfully, there are a few e-commerce SEO tools and SEO services that you can use to enhance the SEO performance of your website rather than having to do everything by hand. The options on the list below are SEO tools to rapidly grow your online store in 2022.
10 Best Ecommerce SEO ToolsÂ
1. Ahrefs
A number of tools are available from Ahrefs to aid in SEO. The most well-known of its tools are Content Explorer, Site Audit, Rank Tracker, Keywords Explorer, and Site Explorer.
Any website or URL’s backlink profile and search traffic can be thoroughly examined using Site Explorer. You can perform keyword research for Google, YouTube, and Amazon using Keyboard Explorer.
The Site Audit tool examines your website for problems with its structural SEO and tracks your SEO over time. As its name implies, you can use Rank Tracker to monitor how you monitor your preferred keywords. You can discover the most popular and pertinent content across the top social media platforms using Content Explorer.
2. Moz Pro
You can enhance the SEO of your eCommerce store using a number of the tools provided by Moz. Moz Pro, a comprehensive set of SEO tools, is their flagship product.
The first step in SEO is to use Keyword Explorer. You can produce high-quality content by being aware of the keywords that are being used and the queries that are being posed. Then, you can use Moz Pro to precisely monitor how you’re ranking for keywords in comparison to your rivals. Utilise their Site Crawl frequently to look for issues preventing search engines from fully indexing your website. Utilise Moz Pro to optimise your pages and focus your efforts where they are most needed by following their prioritised recommendations.
3. Google Search Console
You can measure the amount of search traffic to your website and obtain an in-depth report on its performance using the fantastic tool known as Google Search Console. You can quickly rank your content on Google with detailed search analytics. Additionally, it enables you to submit sitemaps and individual URLs for crawling.
This excellent tool will provide you with in-depth reports on how Google views your website and what you can do to make it better. This is the best e-commerce SEO tool available today. Google Search Console is widely classified as the best SEO tool for e-commerce sites.
4. Google Analytics
Google Analytics is an additional outstanding e-commerce SEO tool that you should use without a doubt. It is intended to give you a current picture of the number of visitors to your site and to inform you of their behaviour while they are there.
This is a great option if you’re looking for the best e-commerce SEO tools available. It is absolutely free. You must know how to carefully track your traffic if you want your e-commerce store to rank highly on Google.
5. Ubersuggest
A straightforward SEO tool that enables you to target any country or region (you can select more than one area if your target market is diverse). You can add additional keywords that interest you to Ubersuggest’s list of keywords that you can track automatically. It displays your rankings over time on both desktop and mobile devices.
Ubersuggest can be used to conduct a site audit. It provides you with an SEO score and recommendations for tweaks you can make to raise it. Your goal should be to achieve a score of 90 or higher. Ubersuggest, however, provides more than this. Competitor analysis and content ideas are other essential components for an eCommerce business looking to enhance its SEO performance.
6. SEMRush
We have SEMRush, which is comparable to KWFinder and Ahrefs. You can’t go wrong with SEMRush if you need an e-commerce SEO tool that you can use to optimise both your store and your conversion rate. It is a remarkable tool that provides you with all the data you require to determine which posts rank highly and which ones require improvement.
Some of the top brands in the world also use SEMRush. It’s a great option for keyword research, especially for PPC keywords. In a similar vein, it offers options for both on-page and off-page SEO strategy. It can be used, like Ahrefs, to find important keywords ranking.
7. Helium10
Choose Helium10 if you require a tool that works wonders for determining the best chances to sell on Amazon. The comprehensive ASIN database, which contains information on more than 450 million products, has an excellent tool that you can use to compare and find products. Thousands of keywords can also be found in this way. You can also run your business as effectively as possible while writing listings like a pro.
8. Raven SEO Tools
One of the best e-commerce SEO tool sets for conducting in-depth SEO and SEM competitor research is Raven SEO Tools. You can quickly assess the keyword selections made by your rivals, examine landing pages, and determine effective ad copy.
It allows you to combine all of your other social media marketing tools into one and provides excellent reports. This is a fantastic tool for improving the SEO service of your e-commerce product pages.
9. Google AdWords Keyword Planner
You can make sure to create ads for the most relevant keywords by using the Google AdWords Keyword Planner. Although Google has restricted its use for this, you can even use it for more general keyword research.
The tool provides information on the frequency of various word searches as well as the evolution of those searches over time. Additionally, it provides you with suggested bid ranges for each keyword so you can choose your advertising spending limit.
10. Google PageSpeed Insights
Google PageSpeed Insights examines the content of your website and then suggests ways to speed it up. It provides information on a page’s performance on desktop and mobile devices. PageSpeed Insights gives a score that sums up the page’s performance at the top of the report. To calculate this score, Google uses Lighthouse to gather and examine lab data related to the page. A score of 90 or higher is regarded as satisfactory.
Key Note
It is necessary for all e-commerce owners to use all the above-mentioned tools to increase their overall conversion and sales rate. There are lots of opportunities to get a niche over your competitors in business by availing the best services from e-commerce web development services or e-commerce solution providers. The online marketplace has seen a potential growth over the period to cope with the market and set it apart from your competitors.